How To Use Pinterest To Gain Traffic To Your Blog or Business
Pinterest has grown to be one of the most popular sources of traffic due to its search engine capabilities. It is very easy to use once you get the hang of it and is full of useful and detailed information sourced from other bloggers alike.
Unlike other social media, Pinterest isn’t about how famous you are with the number of followers that you have, instead, it is about displaying attention-grabbing photos to help educate others on a specific subject.
Not only do I use Pinterest to gain traffic to my blog, but I also use it personally for visual ideas of bedroom designs, fashion, and more!
In this post, I will give you 8 tips and tricks to help you better optimize your Pinterest page in order for you to bring traffic to your blog.
My Experience With Pinterest
How did Pinterest become my main source of traffic? Well, to be honest, it wasn’t all sunshine and rainbows; it took me 3 tries with Pinterest before I finally got any results from it. At the time, I was using Instagram to drive traffic to my blog, but I gave up shortly because I was fed up with the annoying users who were constantly following and unfollowing.
In addition to unloyal followers, Instagram changes their algorithm so often that it makes it very difficult to grow organically.
Eventually, I decided to give Pinterest a third try, and after searching through the web and going through trial and error, I was able to get my Pinterest account up and running. With only a little effort, the traffic that I drew from Pinterest became my primary source of viewers to my blog.
1. Optimizing your title name for the search engine.
It’s perfectly fine if you want to have your company name/brand/nickname at the beginning, but you want to have some keywords that describe the type of brand or service you provide.
For example, my blog mainly revolves around personal finance so I make sure to include it in my branding. If someone is trying to find other personal finance users on Pinterest, my name can possibly show up in their search results.
- Mistake: Kirin Nguyen – Personal Finance Blogger
- Correct: Kirin | Personal Finance Tips | Budget, Investing, Saving Money
Tip: Change your name on the mobile version of Pinterest. The desktop version only allows up to 30 letters, whereas the mobile version allows you to have 65.
How to find keywords in your niche?
To find keywords to optimize your Pinterest account, simply type in your niche in the search bar.
The keyword are the bubbles within the yellow rectangle. If you want to be even more specific, you will find more keywords within that keyword if you click on one of them.
2. Use keywords in your bio.
Provide a brief description of what your blog or brand provides. Use strong keywords that relate to your niche. Pack your bio with a bunch of keywords with the method above. Make sure to create a bio where it flows smoothly to avoid keyword stuffing.
My current Pinterest bio:
Personal finance blogger giving tips and ideas on how to budget, invest and save money. Get your FREE budgeting template >> https://bit.ly/2V5F2VM
Tip: Providing a link to a freebie on your blog will entice users to visit your page! Use websites like Bitly to condense your link to fix your bio!
3. Create at least 10 boards jammed with keywords.
This was one of the mistakes that I made because I was foolishly making a bunch of boards with topics that I found interesting, but had no importance when it came to optimizing. It was a simple title with “Investing”, with a description that said “a board about investing”.
Use long-tailed keywords for your board title.
Using a simple keyword like saving money can be extremely difficult to rank because that word is so commonly used. Use the search bar to look up your keyword, there will be other options that you can use as a title. It will be longer in text, but it will be much easier to rank.
Use keywords in your board description.
What is your board about? If you really want to stand out and rank then you need to be very specific. What I usually do is pull up WordPad or notes and type down each keyword that is related to each other. I then try to make a description that contains all those keywords. Remember, try to make it flow smoothly and not make it obvious that you’re stuffing it to the brim with these words.
Creating a board cover
You don’t necessarily have to do it, but having board covers really makes your Pinterest page a lot nicer. If you want to go a step beyond then you can use tools like Canva to design your own Pinterest board cover. As I said, you don’t have to do it, but it makes your page look a lot nicer
Organizing your boards
You can sort your group boards be going to the drop down menu at the very end to “drag and drop”.
Organize your group board in this order:
- Your best PINS (made by you)
- Group boards made by you (I currently don’t have any so you won’t see it in the photo below)
- Your personal group boards (most active or popular boards first)
- Other people’s group boards
4. Optimize your pins to be seen and ranked.
This step is similar to step #3. A title that ranks, a description packed with keywords, and a beautifully designed cover to catch the user’s attention. The covers should generally be 735px by 1102px to give it that long and skinny shape. If you’re using Canva to design your covers then there is already be a preset shape for you to select.
5. Repin multiple times until it gets noticed.
Unlike other social media, it’s okay to repost your pins over and over again. I don’t mean to mass spam it until your Pinterest page is full of one pin, but you can re-pin the post between your other pins.
With Pinterest, you are encouraged to repin the same pin over and over again because sometimes the first or second time doesn’t make the cut. It could be many things: maybe it got missed, or maybe it wasn’t able to hit the rankings. Whatever the reason may be, you can always keep retrying and retrying until it gains traction.
I’ve had a countless amount of pins that never got noticed until I repinned it for the 3rd or 4th time. Sometimes even more! It’s okay to repin the same stuff over and over again. Don’t worry, no one is going to call you out on recycling old pins!
Tip: Have a board designated for just your own pins so it will be easier to find and repin.
6. Pin other people’s content at least 10-30 times a day.
If you work a full-time job like myself, it can be difficult sometimes to take the time to repin 30 things a day. If you’re busy with your own life, 10 re-pins of others’ content is sufficient. You can’t always fuel your boards with your own content, so always take the time to repin other people’s stuff too.
You can use websites like Tailwind to automate your pins for you so you don’t have to manual pin everyday. Do your research before purchasing Tailwind because many users have different results.
7. Using your analytics (repin your most popular pins)
In order to have access to your analytics, you will need a business account. If you are currently using a personal account then you can easily change it to a business account in your settings. Take advantage of what your analytics provide you– they will tell you which posts are giving the most impressions, saves, and clicks.
Now you know which pins are the most popular, now what do you do with it? You repin them over and over again because you know these are the ones that gain the most viewers.
8. Find group boards
My last tip for you that I found helped me grow my Pinterest page, and that would be to find group boards. This is probably the most difficult and tedious one of them all, but it will provide benefits.
Having the ability to post on group boards allows you to connect with others and expose your posts to the range of audience already in that group.
The difficult thing about this is how do you get in?
- Look for group boards in your niche.
- Use the search bar above and filter by boards. Board covers with multiple user icons are group boards.
- Use Pingroupie to search for group boards
- The bio of the board will usually give you instructions on how you can join to start pinning on that board. Either contact them by mail or through their website/blog.
- Contact the admin of the group and let them know you want to pin in their board.
Once you’ve been accepted then start pinning to the board like you normally would with your pins. Just don’t overload or spam pin, otherwise, you’ll probably annoy someone.
Don’t count on one board and wait for their reply. Look for multiple group boards that you want to join and send requests to all of them. Keep sending request until you get invited.
Sometimes you may only be accepted into one group board for every 10 or 20 that you request!